mercedes-benz-emblem-history

Mercedes Benz Emblem: The Inspiring History Behind the Three-Pronged Star

For over 100 years, the German car-manufacturing giant, Mercedes-Benz, has been at the forefront of the global automative industry, becoming renowned for the quality of its vehicles (both classic Mercedes Benz and newer models), promising first class performance and superior comfort, with the recent domination of Formula 1 racing proving its impressive credentials.

The three-pronged Mercedes Benz emblem is iconic, yet the history of the symbol reveals a tale of determination and vision that will inspire any budding engineer to continue to persevere and set their sights as high as the stars.

The establishment of the company was preceded by two separate enterprises by the future founders. Both Gottlieb Daimler and Karl Benz were pioneers in the motorisation of road transport, with Karl Benz founding Benz & Cie in 1883 and Daimler establishing Daimler-Motoren-Gesellschaft in 1890. The two inventors decided to utilise both their talents and join forces, creating the beginnings of what would become Mercedes-Benz.

However, it was not until 1926 that the two manufacturers would officially merge into a singular company. The name was initially intended to be their two names joined together, but they instead chose the name ‘Mercedes’ after the daughter of Emil Jellinek, an Austrian businessman who became heavily involved in supporting the early ventures of Daimler and Benz. By 1902, Mercedes-Benz had become certified as their trade name, establishing what would become an iconic name in motorsport.

However, the company needed a symbol, a Mercedes Benz emblem that would be instantly recognisable to consumers. After the death of Gottlieb Daimler in March 1900, his two sons, Paul and Adolf, became the new senior executives and were tasked with creating the trademark for the growing enterprise. They soon remembered their father, in excitement at gaining employment at the Deutz gas-engine factory, had once drawn a three-pronged star above his house, claiming that this symbol would one day be on display above his very own factory to display his success.

The star came to symbolise Gottlieb’s ambition towards achieving domination over vehicular motorisation ‘on land, water and sea.’ In June 1909, the star was graciously accepted as the new trademark for Mercedes-Benz, to which it is now recognised as a guiding star for motorists, embodying the spirit and determination for automobile innovation that Gottlieb Daimler held dear.

Categories: Mercedes Benz History

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